Social Media Management & Digital Marketing

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Beginner30 hoursOffsite

About this course

Learn to plan, execute, and measure a social media and digital marketing presence — content strategy, platform-specific best practice, community management, paid social advertising, analytics/reporting, email marketing, and AI-assisted marketing tools — ending in a capstone mini campaign, planned and launched.

Who this course is for

Beginners entering social media/digital marketing roles, small business owners managing their own brand presence, career-changers moving into marketing. No prior marketing experience assumed — this is a Beginner-tier course.

Entry requirements

- Minimum age 16, basic digital literacy - Active or creatable accounts on at least one major social platform - No prior marketing/advertising experience required

Curriculum

Module 1: Foundations of Social Media Management & Digital Marketing (5 lectures)
  • VideoWelcome to Social Media Management & Digital Marketing15 min
  • ArticleWhat Does a Social Media Manager / Digital Marketer Actually Do?50 min
  • ArticleThe Current Platform Landscape: Where Your Audience Actually Is50 min
  • ArticleSetting Marketing Goals: Awareness, Engagement, and Conversion50 min
  • QuizModule 1 Quiz: Foundations15 min
Module 2: Content Strategy & Planning (4 lectures)
  • ArticleDefining Your Content Pillars, Step by Step75 min
  • ArticleBuilding a Content Calendar That You'll Actually Stick To75 min
  • ArticleBatching and Repurposing Content Efficiently70 min
  • QuizModule 2 Quiz: Content Strategy & Planning20 min
Module 3: Platform-Specific Best Practices (5 lectures)
  • ArticleInstagram in 2026: Formats, Algorithm Basics, and Best Practices60 min
  • ArticleTikTok & Short-Form Video: What Actually Performs60 min
  • ArticleFacebook & Community Groups: Still Relevant, Used Differently60 min
  • ArticleLinkedIn for Brands and Professionals60 min
  • ArticleAdapting One Idea Across Every Platform, Step by Step60 min
Module 4: Community Management & Engagement (3 lectures)
  • ArticleResponding to Comments and DMs: A Practical System60 min
  • ArticleHandling Negative Feedback and Criticism Professionally60 min
  • ArticleBuilding Genuine Engagement vs. Chasing Vanity Metrics60 min
Module 5: Paid Social Advertising Basics (5 lectures)
  • ArticleAnatomy of an Ad Campaign: Objective, Audience, Budget, Creative70 min
  • ArticleTargeting Basics: Reaching the Right Audience Without Wasting Budget70 min
  • ArticleSetting a Budget and Bidding, Step by Step70 min
  • ArticleReading Your Ad Platform's Own Reporting Critically70 min
  • QuizModule 5 Quiz: Paid Social Advertising20 min
Module 6: Analytics & Reporting (4 lectures)
  • ArticleThe Metrics That Actually Matter, by Goal Type75 min
  • ArticleSetting Up a Simple Tracking Routine75 min
  • ArticleBuilding a Client/Stakeholder Report, Step by Step75 min
  • QuizModule 6 Quiz: Analytics & Reporting20 min
Module 7: Email Marketing Basics (2 lectures)
  • ArticleBuilding an Email List the Right Way60 min
  • ArticleWriting a Simple Welcome Sequence, Subject Lines, and Deliverability Basics60 min
Module 8: AI Tools for Social Media & Marketing (2 lectures)
  • ArticleUsing AI for Content Ideation, Captioning, and Scheduling100 min
  • QuizModule 8 Quiz: AI Tools for Social Media & Marketing20 min
Module 9: Capstone — Build & Launch a Mini Campaign (1 lecture)
  • ArticleCapstone Brief: Build & Launch a Mini Campaign120 min

Instructor

Uko Hanson

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